Investor Perceptions and Tax Compliance of Manufacturing Small and Medium Enterprises in Kiambu County, Kenya
##plugins.themes.academic_pro.article.main##
Abstract
ABSTRACT
Tax compliance among manufacturing small and medium enterprises (SMEs) is a critical component of fiscal sustainability and corporate governance, especially in counties experiencing rapid industrial growth. This study examined the effect of investor perceptions on tax compliance among manufacturing SMEs in Kiambu County, Kenya. Specifically, it assessed the influence of perceived fairness of the tax system, perceived transparency of the tax system, and perceived risk of non-compliance on the tax compliance behavior of these enterprises. The study was grounded on Deterrence Theory, Equity Theory, and Legitimacy Theory, providing a comprehensive framework for understanding how behavioral and governance factors interact in shaping compliance. A descriptive research design was adopted, targeting the 1,753 active manufacturing SMEs in Kiambu County, with finance managers, tax managers, compliance officers, and internal auditors serving as the units of observation. Using Fischer’s formula, a sample of 326 SMEs was selected through stratified and simple random sampling to ensure proportionate representation of the agro-processing, textiles, and light manufacturing sectors. Data were collected using a structured questionnaire comprising Likert-scale items aligned to the study variables; validity was ensured through expert review and reliability assessed using Cronbach’s alpha. A total of 243 questionnaires were returned, yielding a 74.5% response rate. Quantitative data were analyzed using descriptive and inferential statistics. The model summary indicated strong explanatory power (R = .875; R² = .766), and ANOVA confirmed overall model significance (F (3,239) = 260.879, p < .001). All predictors were positive and significant: perceived fairness (B = .292, β = .405, p < .001), perceived transparency (B = .324, β = .323, p < .001), and perceived risk (B = .403, β = .227, p < .001). The study concludes that fairness, transparency, and credible enforcement operate as complementary levers of tax compliance, with fairness exerting the largest standardized effect. It recommends uniform and proportionate application of tax rules to strengthen fairness, clearer and timelier communication to deepen transparency, and a balanced enforcement approach that combines risk-based audits with taxpayer support to sustain voluntary compliance among manufacturing SMEs.
##plugins.themes.academic_pro.article.details##

This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
References
- REFERENCES
- Abadie, A., Athey, S., Imbens, G. W., & Wooldridge, J. M. (2023). When should you adjust standard errors for clustering?. The Quarterly Journal of Economics, 138(1), 1-35.
- Abdu, E., & Adem, M. (2023). Tax compliance behavior of taxpayers in Ethiopia: A review paper. Cogent Economics & Finance, 11(1), 2189559.
- Adelakun¹, B. O., Nembe, J. K., Oguejiofor, B. B., Akpuokwe, C. U., & Bakare, S. S. (2024). Legal frameworks and tax compliance in the digital economy: a finance perspective.
- Adem, M., Desta, T., & Girma, B. (2024). Determinants of tax compliance behavior: A case study in Ethiopia. SAGE Open, 14(1).
- Akinboade, O. A. (2015). Determinants of SMEs growth and performance in Cameroon’s central and littoral provinces’ manufacturing and retail sectors. African Journal of Economic and Management Studies, 6(2), 183-196.
- Ali, A. (2025). Determinants of tax payment among large taxpayers in Kenya: moderated by change of tax policies (Doctoral dissertation, Strathmore University).
- Allingham, M. G., & Sandmo, A. (1972). Income tax evasion: A theoretical analysis. Journal of public economics, 1(3-4), 323-338.
- Alm, J. (2023). Devising administrative policies for improving tax compliance. Canadian Tax Journal/Revue Fiscale Canadienne, 70, 43-67.
- Alm, J., & Kasper, M. (2023). Using behavioural economics to understand tax compliance. Economic and Political Studies, 11(3), 279-294.
- Alm, J., Martinez-Vazquez, J., & McClellan, C. (2016). Corruption and firm tax evasion. Journal of Economic Behavior & Organization, 124, 146-163.
- Aluoch, M. O. (2023). Corporate governance and performance of commercial banks listed at the Nairobi Securities Exchange, Kenya. European Scientific Journal, ESJ, 19(10), 194.
- Amadi, A. N., Adetiloye, K. A., Omankhanlen, A. E., Amadi, I. P., & Nwodimmah, P. (2021). The stabilization effects of fiscal policy on banking system stability in Nigeria. Asian Economic and Financial Review, 11(10), 805.
- Anastasia, M. (2025). Tax Policy on the Growth and Competitiveness of SMEs in the National Economy Sector. Advances in Taxation Research, 3(1), 41-53.
- Atawodi, O. W., & Ojeka, S. A. (2012). Factors that affect tax compliance among small and medium enterprises (SMEs) in North Central Nigeria. International journal of business and management, 7(12), 87.
- Bachas, P., Jensen, A., & Gadenne, L. (2024). Tax equity in low-and middle-income countries. Journal of Economic Perspectives, 38(1), 55-80.
- Baeli, J. (2021). Analysis Of Tax Compliance Based On Psychological Factors And Tax Administration. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 1(3), 87-94.
- Baseri, M., Amiri, A., Salari, H., & Rostami Jaz, H. (2024). The model of reducing tax disputes with tax audit of banking transactions of companies and businesses: Multi Grounded Theory Approach. Audit Science, 24(94), 315-348.
- Bird, R. M., Martinez-Vazquez, J., & Torgler, B. (2008). Tax effort in developing countries and high income countries: The impact of corruption, voice and accountability. Economic analysis and policy, 38(1), 55-71.
- Bearer-Friend, J. (2022). Colorblind tax enforcement. NYUL Rev., 97, 1.
- Boateng, K., Omane-Antwi, K. B., & Ndori Queku, Y. (2022). Tax risk assessment, financial constraints and tax compliance: A bibliometric analysis. Cogent Business & Management, 9(1), 2150117.
- Cobham, A. (2024). What Do We Know and What Should We Do About Tax Justice?.
- Cubillas, E., Ferrer, E., & Suárez, N. (2021). Does investor sentiment affect bank stability? International evidence from lending behavior. Journal of International Money and Finance, 113, 102351.
- Dularif, M., & Rustiarini, N. W. (2022). Tax compliance and non-deterrence approach: a systematic review. International Journal of Sociology and Social Policy, 42(11/12), 1080-1108.
- Fajriana, N., Irianto, G., & Andayani, W. (2023). The role of tax fairness and taxpayer trust in building voluntary compliance in MSME taxpayers. International Journal of Business and Society, 24(1), 478-487.
- Falsetta, D., Schafer, J. K., & Tsakumis, G. T. (2024). How government spending impacts tax compliance. Journal of Business Ethics, 190(2), 513-530.
- Fjeldstad, O. H., & Semboja, J. (2018). Why people pay taxes: The case of the development levy in Tanzania. World development, 29(12), 2059-2074.
- Gilligan, G., & Richardson, G. (2018). Perceptions of tax fairness and tax compliance in Australia and Hong Kong‐a preliminary study. Journal of financial crime, 12(4), 331- 343.
- Han, B., Hirshleifer, D., & Walden, J. (2022). Social transmission bias and investor behavior. Journal of Financial and Quantitative Analysis, 57(1), 390-412.
- Hageman, A. M., LaMothe, E. G., & Marshall, M. E. (2023). The effect of audit burden on subsequent tax evasion. Journal of the American Taxation Association, 1-29.
- Hoffmann, C. P. (2023). Investor relations as strategic communication: Insights from evolutionary psychology. International Journal of Strategic Communication, 17(3), 213-227.
- Holle, F., Kockrow, M., & Schnitger, A. (2021). Tax and transparency: Reporting in accordance with the global reporting initiative. Intertax, 49(8/9).
- Hyera, D., Kadigi, M., & Ndyetabula, D. W. (2025). Contribution of revenue enhancement plans to fiscal performance: A study of Local Government Authorities in Tanzania. International Journal of Research in Business and Social Science (2147- 4478), 14(3), 242–252.
- Josiah, S. O., & Otieno, S. (2024). Financial and non-financial information flows in the Kenya health sector: a pathway to health system accountability October 2024.
- Kabir, M. R. (2021). Behavioural intention to adopt blockchain for a transparent and effective taxing system. Journal of Global Operations and Strategic Sourcing, 14(1), 170-201.
- Kamara, R. (2021). The effect of tax administration on tax revenue collection in Kenya Revenue Authority (Doctoral dissertation, University of Nairobi).
- Kasper, M., & Alm, J. (2022). Audits, audit effectiveness, and post-audit tax compliance. Journal of Economic Behavior & Organization, 195, 87-102.
- Kijjambu, F. N., & Mwesigye, B. (2024). Taxpayer Perception and Income Tax Filing Compliance among Small Taxpayers in Mbarara City. American Journal of Finance, 10(1), 89-110.
- Kimani, J., & Kibera, M. (2023). Evolution of risks facing commercial banks in Kenya and associated strategic responses. International Journal of Modern Risk Management, 1(2), 56-65.
- Kinyua, L. N. (2021). Effect of Alternative Dispute Resolution on Tax Revenue Collection in Kenya (Doctoral dissertation, Kenya School of Revenue Administration_Moi University).
- Kirchler, E., Hoelzl, E., & Wahl, I. (2008). Enforced versus voluntary tax compliance: The “slippery slope” framework. Journal of Economic psychology, 29(2), 210-225.
- Korir, J., Adoyo, P., Isaac, N., Aila, F. O., Mule, R. K., Ogut, A. S., ... & Momanyi, G. (2015). Determinants of tax compliance among small taxpayers in Western Kenya. Greener Journal of Economics and Accountancy, 4(1), 009-020.
- Kurnia, M. (2024). Analyzing the Impact of IRS Actions on Tax Compliance from Individuals to Corporate Entities. Advances in Taxation Research, 2(1), 38-49.
- Kusi, B. A., Mensah, L., & Agbloyor, E. (2022). Bank Deposit Mobilization, Loan Advancement and Financial Stability: The Role of Bank Branches in an Emerging Market. Journal of African Business, 23(4), 887-906.
- Lazebnik, T., & Shami, L. (2025). Investigating tax evasion emergence using dual large language model and deep reinforcement learning powered agent-based simulation. arXiv preprint.
- Li, Y. (2025). Asset Compliance Boosts the Effectiveness of Financial Risk Prevention and Control. Economics and Management Innovation, 2(3), 76-87.
- Lumumba, B. (2024). Analysis of Factors Influencing Profitability of Commercial Banks Listed at the Nairobi Securities Exchange (Nse) (Doctoral dissertation, University of Nairobi).
- Luttmer, E. F., & Singhal, M. (2014). Tax morale. Journal of economic perspectives, 28(4), 149-168.
- Mackenzie, O. K., Jansen, A., & Siebrits, K. (2022). Assessing the efficiency of tax administration in Africa. Studies in Economics and Econometrics, 46(4), 301-315.
- Makundi, S., Chalu, H., & Mahangila, D. (2024). Determinants of Tax Collection from Multinational Enterprises in Tanzania. Tanzania Economic Review, 14(1).
- Martens, W., & Bui, C. N. M. (2023). An exploration of legitimacy theory in accounting literature. Open Access Library Journal, 10(1), 1-20.
- Mears, D. P., & Stafford, M. C. (2024). A theoretical critique of deterrence-based policy. Journal of Criminal Justice, 95, 102305.
- Megersa, K. (2021). Tax Transparency for an Effective Tax System.
- Mpofu, Q. (2025). A discussion paper on international taxation and the allocation of taxing rights in Africa: challenges and opportunities. International Journal of Business Ecosystem & Strategy (2687-2293), 7(1), 122-130.
- Mrema, T. V. (2024). Impact of East African Community Single Customs Treaty implementation on Customs Revenue Collection in Tanzania. African Development Finance Journal, 7(1), 222-239.
- Mukabi, F. K., Kangethe, A. T. W., & Simiyu, D. N. (2020). Nexus between the Access to Government Procurement Opportunities Initiative’s Legal and Regulatory Framework with Its Uptake by Youth in Isiolo County, Kenya. The International Journal of Business & Management, 8(4).
- Müller, R., Spengel, C., & Weck, S. (2024). How do investors value the publication of tax information? Evidence from the European public country‐by‐country reporting. Contemporary Accounting Research, 41(3), 1893-1924.
- Muniu, J. N., & Musau, S. (2025). Tax Reforms, Compliance, Education and Efficiency of Kenya Revenue Authority. Journal of Public Policy & Governance, 9(1), 60-76.
- Mutava, M. (2023). Perceived Effect of Tax Policy on Income Tax Compliance Among Selected Gambling Firms in Nairobi County, Kenya (Doctoral dissertation, MOI UNIVERSITY).
- Muteti, P. (2021). Effect of Corporate Governance Attributes on Effective Tax Rate Among Firms Listed at the Nairobi Securities Exchange (Doctoral dissertation, University of Nairobi).
- Mutuku, P. W., Waweru, F. W., & Kosgei, M. (2024). Multiple Taxation and Financial Performance of Manufacturing Firms Listed at The Nairobi Securities Exchange, Kenya. Journal of Finance and Accounting, 8(7), 85-102.
- Mwangi, N. K., Njiraini , R. N., & Waweru, M. K. (2023). The Impact of Digital Transformation on Small and Medium-Sized Enterprises (SMEs) in Kenya. International Journal of Entrepreneurship, Innovation, and Business Strategies, 2(1), 1–8.
- Nasir, N. E. M., Yaacob, N. M., Kamarudin, S. N., Rashid, N., & Othman, N. N. J. N. (2024). Navigating the Intersection of Corporate Governance and Corporate Tax Planning: A Scoping Review. Advances in Social Sciences Research Journal, 11(9.2).
- Ngugi, S. N. (2024). Corporate Governance and Financial Performance of Kenya Commercial Bank (Doctoral dissertation).
- Njeru, S. N., & Omwenga, J. Q. (2021). Influence of Logistics Practices on Performance of Food Manufacturing Firms. Journal of International Trade, Logistics and Law, 7(1), 23-31.
- Norizan, S., Saad, N., & Udin, N. M. (2024). The Influence of Company Reputation, Service Quality and Directors’ Tax Knowledge on Tax Compliance Behaviour of Malaysian Large Companies. PaperASIA, 40(6b), 376-389.
- Nyaga, J. N. (2019). Effect of tax policy reforms on public revenue growth in Kenya (Doctoral dissertation, JKUAT-COHRED).
- OECD (2023), OECD Economic Outlook, Volume 2023 Issue 1: A long unwinding road, OECD Publishing, Paris
- Ojong, C. M., Anthony, O., & Arikpo, O. F. (2016). The impact of tax revenue on economic growth: Evidence from Nigeria. IOSR Journal of economics and finance, 7(1), 32-38.
- Oladipo, O. A., Nwanji, T. I., Eluyela, F. D., Godo, B., & Adegboyegun, A. E. (2022). Impact of tax fairness and tax knowledge on tax compliance behavior of listed manufacturing companies in Nigeria. Problems and Perspectives in Management, 20(1), 41-48.
- Okello, A. (2014). Managing income tax compliance through self-assessment. International Monetary Fund.
- Omachar, A. E. (2022). Securities Market Development, Bank Industry Performance, Government Regulations and Economic Growth in the Common Market for Eastern and Southern Africa Member States (Doctoral dissertation, University of Nairobi).
- Otieno, D. M. (2025). Tax Planning and Firm Value of Commercial Banks Listed at Nairobi Security Exchange, Kenya (Doctoral dissertation, KENYATTA UNIVERSITY).
- Oyetade, D. T., Muguto, H. T., & Muzindutsi, P. F. (2024). Global investor sentiment and bank performance: Evidence from African banks. Finance, Accounting and Business Analysis (FABA), 6(2), 145-158.
- Park, S. R., & Jang, J. Y. (2021). The impact of ESG management on investment decision: Institutional investors’ perceptions of country-specific ESG criteria. International Journal of Financial Studies, 9(3), 48.
- Polk, D. M. (2022). Equity theory: Evaluating fairness. Theories in Social Psychology, Second Edition, 217-249.
- Posadnieva, O., & Sidelnykova, L. (2024). Fiscal and psychological factors of tax evasion. Socio-economic relations in the digital society, 1(51), 97-107.
- Rasyid, A. (2023). The role of Good Corporate Governance in increasing corporate tax compliance. Jurnal Info Sains: Informatika dan Sains, 13(02), 546-553.
- Sabani, A. (2021). Investigating the influence of transparency on the adoption of e-Government in Indonesia. Journal of Science and Technology Policy Management, 12(2), 236-255.
- Sazhin, D., Gandee, T., Stevens, C., & Borghetti, L. (2025). Gaps in Deterrence Theory And Artificial Intelligence Solutions.
- Shubita, M. F. (2024). Relationship between bank value, tax avoidance, and profitability. Banks and Bank Systems, 19(2), 161.
- Siladjaja, M. (2022). The positive investor perception on earnings quality and tax management.
- Silva, S. (2021). Corporate contributions to the Sustainable Development Goals: An empirical analysis informed by legitimacy theory. Journal of Cleaner Production, 292, 125962.
- Sukendar, H., Djaja, I., & Mettaya, V. (2022). The effect of factors on tax avoidance in banking companies listed on the indonesia stock exchange. Ultima Management: Jurnal Ilmu Manajemen, 14(1), 1-14.
- Tananko, V. (2023). Perceived tax fairness and turnover tax compliance: The role of ease of use of electronic tax system among small and medium enterprises in Nairobi, Kenya (Doctoral dissertation, SCHOOL OF BUSINESS AND ECONOMICS, MOI UNIVERSITY).
- Thema, M. (2025). East African Community (EAC). In The Economics of Regional Integration (pp. 297-323). Routledge.
- Titus, A. (2024). Decision-Making in a Proposed African Union Tax Governance Structure. In Redefining Global Governance: A Tax, Trade and Investment Perspective in the EU and beyond (pp. 285-306). Cham: Springer Nature Switzerland.
- Tyson, J. (2021). Financial-sector development and inclusive and sustainable economic growth in sub-Saharan Africa. Joint FSDA and ODI working paper.
- Wang, W., Yu, Y., & Li, X. (2022). ESG performance, auditing quality, and investment efficiency: Empirical evidence from China. Frontiers in Psychology, 13, 948674.
- Waweru, P. K., Njeru, A., & Omwenga, J. Q. (2023). Factors affecting tax compliance among residential property owners in Kenya: A survey of real estate firms in Nairobi County. The Strategic Journal of Business & Change Management, 10(2), 960-972.
- Were, M., Koori, C., & Bett, J. (2021). Central Banking in Kenya. 50 Years of Central Banking in Kenya, 250.